Name: Consumer behavior for marketing strategy
Author: Dr. Isana Sri Christina Meranga ; editor, Johanes Langgar Billy
ISBN: 978-634-252-095-6

Consumer behavior for marketing strategy

Dr. Isana Sri Christina Meranga ; editor, Johanes Langgar Billy

Chapter I of the document discusses the importance of consumer behavior in business success. In today's competitive business environment, a deep understanding of consumers is key to meeting their needs and desires. Consumers are influenced by psychological, social, cultural, and personal factors, as well as their interactions with sellers and the products they choose. The chapter also explains how understanding consumer behavior can provide valuable insights for marketers. By identifying unmet needs and desires, companies can develop relevant products, design effective marketing strategies, and build strong relationships with customers. Consumer insights become the foundation for strategic decision-making. Finally, the document highlights the challenges faced in studying consumer behavior, including how technological advancements and globalization impact buyer-seller interactions. A thorough understanding of the consumer journey, from need recognition to post-purchase evaluation, is essential for companies to remain relevant and competitive in the market.

Data Bibliografi

Penerbit

PT. Insan Cendekia Mandiri Group

Tempat terbit

Kabupaten Sijunjung

Tahun terbit

2025

Jumlah halaman

viii, 350

ISBN

978-634-252-095-6

Bahasa

Indonesia

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Consumer behavior for marketing strategy

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