Building purchase intention in a ecommerce company

Name: Building purchase intention in a ecommerce company
Author: Suresh Kumar, Hilda Octaviani ; editor, Suresh Kumar
ISBN: 978-623-5995-82-3

Suresh Kumar, Hilda Octaviani ; editor, Suresh Kumar

This monograph tries to see the adaptability of the online shopping platform through the Technological Acceptance Model theory. The theory will be directed more specifically to social media usability, sociability, and dependency. Perceived value and risk as well trust are the main things that are important for online shopping platforms to pay attention to, considering the number of customer complaints, regarding the purchasing process, products received, and others which will certainly result in the customer moving to another online shop

Data Bibliografi

Penerbit: Yayasan Pendidikan Cendekia Muslim
Tempat terbit: Kabupaten Sijunjung
Tahun terbit: 2022
Jumlah halaman: xii, 73
ISBN: 978-623-5995-82-3
Bahasa: Indonesia

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