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Moving to streaming music : a case of Apple music streaming

Gladies Geanella, B.B.A., Suresh Kumar, S.T., M.Si. ; editor, Suresh Kumar, S.T., M.Si.

Nomor Panggil

700 GLA m

Ketersediaan

Belum ada eksemplar tercatat

Buku Nonfiksi DDC 700

Moving to streaming music : a case of Apple music streaming

Gladies Geanella, B.B.A., Suresh Kumar, S.T., M.Si. ; editor, Suresh Kumar, S.T., M.Si.

Thus, this monograph was written to capture the changing behavior of customers who are now a fan of streaming music. Looking at the well-known Theory of Planned Behavior, this study focused on behavior intention and use behavior to understand the changing behavior. As the causes, this study chose the motives and brand image that triggered the behavior.

Data Bibliografi

Penerbit
Yayasan Pendidikan Cendekia Muslim
Tempat terbit
Kabupaten Sijunjung
Tahun terbit
2022
Jumlah halaman
x, 79
ISBN
978-623-5995-83-0
Bahasa
Indonesia

Diimpor dari basis data ISBN Perpusnas

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