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Advertisement for business

Riswan Zega, S.Pd., M.Hum., Feliks Rejeki Sotani Zebua, Libertina Lase, Martin Ifolala Zamasi, Stevani Aurelya Harefa [dan 2 lainnya] ; editor, Jenni Tria Ananda

Nomor Panggil

600 RIS a

Ketersediaan

Belum ada eksemplar tercatat

Buku Nonfiksi DDC 600

Advertisement for business

Riswan Zega, S.Pd., M.Hum., Feliks Rejeki Sotani Zebua, Libertina Lase, Martin Ifolala Zamasi, Stevani Aurelya Harefa [dan 2 lainnya] ; editor, Jenni Tria Ananda

Advertising, as described in the book, is a powerful form of marketing communication intended to persuade and influence audiences to take specific actions regarding products or services. The authors delve into a wide array of advertisement types, ranging from traditional print ads in newspapers, magazines, brochures, and pamphlets to electronic ads on television, radio, and digital screens. Moreover, the book covers the rapidly evolving realm of digital advertising, including banners, online videos, social media, search engine ads, native advertising, and email marketing. It also explores outdoor advertising like billboards and transit ads, as well as direct advertising methods such as direct mail, telemarketing, and SMS/MMS campaigns.

Data Bibliografi

Penerbit
Yayasan Pendidikan Cendekia Muslim
Tempat terbit
Kabupaten Sijunjung
Tahun terbit
2024
Jumlah halaman
x, 130
ISBN
978-623-8667-36-9
Bahasa
Indonesia

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