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The influence of hotel review towards e-trust and its implication on hotel booking intention : a survey of 5-star hotels in Jakarta

Annisa Aulia, Suresh Kumar ; Editor, Suresh Kumar

Nomor Panggil

300 ANN i

Ketersediaan

Belum ada eksemplar tercatat

Buku Nonfiksi DDC 300

The influence of hotel review towards e-trust and its implication on hotel booking intention : a survey of 5-star hotels in Jakarta

Annisa Aulia, Suresh Kumar ; Editor, Suresh Kumar

This study is written to give a clear picture for managers on how to increase the booking intention among new customers and existing one. Since the booking is conducted via online, it is a must for managers to build trust between the customers and the hotel. It is believed that higher trust will gain higher favor from the customers. To increase the trust, managers need to get a good review from existing customers. A review must not be made by the hoteliers, instead it should be from the customers. Because the trust of customers on other customers are higher compare to the management. Only customers would say the truth and hiding nothing when they convey their experiences. However, when the review comes from the management, no matter how truthful they are, still a doubt is there. This study adopted survey method. The survey was conducted by spreading an online questionnaire to people who have experienced using an app/website of hotel review for booking a 5-star hotel to stay i

Data Bibliografi

Penerbit
Yayasan Pendidikan Cendekia Muslim
Tempat terbit
Kabupaten Sijunjung
Tahun terbit
2021
Jumlah halaman
xiv, 86
ISBN
978-623-6481-65-3
Bahasa
Indonesia

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