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Factors influencing perceived value and its impact on loyalty mediated by satisfaction towards Converse store : a survey at Summarecon Mall Bekasi

Ellena Septiani Jayanthi, Suresh Kumar ; editor, Suresh Kumar

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Factors influencing perceived value and its impact on loyalty mediated by satisfaction towards Converse store : a survey at Summarecon Mall Bekasi

Ellena Septiani Jayanthi, Suresh Kumar ; editor, Suresh Kumar

Having an attractive appearance not only from the side of the face but also from clothes has become everyone's dream. This makes the fashion industry is growing very rapidly. One part of fashion is shoes. If initially men's shoes, such as pump shoes or oxfords, and women's, such as high heels, were the trendsetters, nowadays what is growing rapidly is the sneaker model that can be used for both formal and non-formal events. One of the pioneers of sneakers is Converse. Seeing this extraordinary potential from the consumer side, many companies produce sneakers with various models and prices. As a result, currently, the competition for shoes in these sneakers has become very tight, such as Nike, New Balance, Adidas, Under Armor, Bata, and Puma. This study reveals that the drivers of perceived value are brand image, price, and retail service quality to compete and win the competition among sneakers’ companies.

Data Bibliografi

Penerbit
Yayasan Pendidikan Cendekia Muslim
Tempat terbit
Kabupaten Sijunjung
Tahun terbit
2021
Jumlah halaman
xiv, 80
ISBN
978-623-6481-64-6
Bahasa
Indonesia

Diimpor dari basis data ISBN Perpusnas