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The role of electronic word-of-mouth in hotel reservation intentions among millennials in Jakarta

Suresh Kumar, S.T., M.Si., Jorgy Yudhistira Irawan, B.B.A. ; editor, Suresh Kumar, S.T., M.Si

Nomor Panggil

600 SUR r

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The role of electronic word-of-mouth in hotel reservation intentions among millennials in Jakarta

Name: The role of electronic word-of-mouth in hotel reservation intentions among millennials in Jakarta
Author: Suresh Kumar, S.T., M.Si., Jorgy Yudhistira Irawan, B.B.A. ; editor, Suresh Kumar, S.T., M.Si
ISBN: 978-623-8226-66-5

Suresh Kumar, S.T., M.Si., Jorgy Yudhistira Irawan, B.B.A. ; editor, Suresh Kumar, S.T., M.Si

With the help of technology,
tourists can share their experiences online with other
tourists, especially millennials to read, competition is
intensifying once more. Therefore, not surprising that the
hotel industry uses word-of-mouth as a strategy to increase
room booking intent.

Data Bibliografi

Penerbit: Yayasan Pendidikan Cendekia Muslim
Tempat terbit: Kabupaten Sijunjung
Tahun terbit: 2023
Jumlah halaman: xii, 84
ISBN: 978-623-8226-66-5
Bahasa: Indonesia

Diimpor dari basis data ISBN Perpusnas

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