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Role of electronic word-of-mouth as reviews on hotel booking websites in predicting booking intentions : a survey of millenials in Jakarta

Jorgy Yudhistira Irawan, B.B.A. dan Suresh Kumar, S.T., M.Si. ; editor, Suresh Kumar, S.T., M.Si.

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Role of electronic word-of-mouth as reviews on hotel booking websites in predicting booking intentions : a survey of millenials in Jakarta

Name: Role of electronic word-of-mouth as reviews on hotel booking websites in predicting booking intentions : a survey of millenials in Jakarta
Author: Jorgy Yudhistira Irawan, B.B.A. dan Suresh Kumar, S.T., M.Si. ; editor, Suresh Kumar, S.T., M.Si.
ISBN: 978-623-5995-32-8

Jorgy Yudhistira Irawan, B.B.A. dan Suresh Kumar, S.T., M.Si. ; editor, Suresh Kumar, S.T., M.Si.

As one of the most populous countries in the world, it is not surprising that Indonesia is the target of both domestic and foreign investors who want to build hotels to meet the needs of tourists. Therefore, fierce competition is unavoidable in the hospitality industry in Indonesia. Competition is getting fiercer again with the help of technology where tourists can share their experiences online to be read by other tourists, especially millennials. So it's not surprising that the hotel industry places word of mouth as a strategy to increase the intention to book a room. This monograph will dig deeper into electronic word of mouth (eWom) by involving negative and positive eWom, perceived eWom credibility, eWom user's expertise, eWom user's involvement to determine its effect on booking intention. This monograph was conducted in Greater Jakarta with respondents from millennials because they interact with the online world intensely.

Data Bibliografi

Penerbit: Yayasan Pendidikan Cendekia Muslim
Tempat terbit: Kabupaten Sijunjung
Tahun terbit: 2022
Jumlah halaman: xii, 78
ISBN: 978-623-5995-32-8
Bahasa: Indonesia

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